Although downloading music online is something that will never be reversed, all types of vinyl (LPs, EPs and 45 RPM records) are making a steady comeback. Artists are in favor of the sound (and the fact that it’s harder to copy than MP3s) and many record labels are putting a “new spin” on vinyl releases, making it more appealing to consumers. For example, Jack White’s label out of Nashville, Third Man Records, is reinventing the vinyl product as well as the way it’s sold. Released in time for this year’s South By South West Music Festival, he unveiled their Rolling Record Store which aims to sell limited edition vinyl on the road. Third Man Records is known for their split-colored, Texas-sized 13-inch LPs, the “Triple-Decker” and even scented vinyl (Karen Elson’s LP was peach colored and scented!) but the Rolling Record Store tops them all. Follow the Rolling Record Store on Twitter @ThirdManRRs which updates the next place they’ll be rollin’ and tumblin’ to.
Check out the Rolling Record Store in all it’s glory at SXSW:
[youtube http://www.youtube.com/watch?v=8HJzhaBCNfY?rel=0&w=1280&h=750]
About the author
Promotions Director - Ana enjoys going south for the winter, hibernating, and talking in third person.