As KZSC’s Public Service Announcement Director I receive piles of emails every day. Just like tofu, the easier your submission is to digest, the faster you’ll hear it on the air. Here are some of the basic points when sending notices:
General newsletters about your organization more often than not just get deleted. Since we want to represent you/your org in the best way possible, a specific announcement or event is much more likely to receive attention. Announcements can’t contain price information. Instead of including prices, please add some contact information you won’t mind sharing with the public. This way people can find out pricing, driving directions, etc. directly from you. What we refer to as “calls to action” – phrases like, “come on down!” or “get it while it’s hot!” (even if it is hot) will not be included in your PSA. And last but most obvious, the sooner you send your announcement, the more air time it could get! If you submit t a PSA less than two weeks before your event, it may not even be broadcast at all. What did mom always say about planning ahead? I love helping spread the word about the wide range of events and activities in our community, so help me help you make your announcement stand out. If you have any questions, email me at: firstname.lastname@example.org.